FunnelKit Review (2026): Features, Pricing, Pros & Cons

If you run a store on WooCommerce and you've ever stared at the default checkout wishing it could do more, FunnelKit is built for you. Formerly known as WooFunnels, it turns WordPress into a serious sales-funnel and automation machine — optimized checkouts, one-click upsells, order bumps, and follow-up sequences, all native to your site. I've used it on WooCommerce stores, and it's one of the few funnel tools that genuinely earns a high score in its niche.

What is FunnelKit?

FunnelKit is a WordPress plugin suite for building sales funnels and marketing automation on top of WooCommerce. Its two halves are FunnelKit Funnel Builder (opt-in pages, sales pages, optimized checkouts, upsells, and order bumps) and FunnelKit Automations (email/SMS sequences, abandoned-cart recovery, and broadcasts). Because it runs inside your own WordPress install, you own the data and avoid the monthly per-page fees of hosted platforms.

Key features

• Customizable, conversion-optimized WooCommerce checkout pages.
• One-click post-purchase upsells and order bumps that lift average order value.
• A funnel builder that works with Elementor, Gutenberg, and other page builders.
• Built-in automations for abandoned carts, win-backs, and email/SMS broadcasts.
• A/B testing for funnel steps and checkout variations.
• Deep WooCommerce data and a lightweight CRM for contact management.

Pricing

FunnelKit follows the WordPress plugin model: there's a free version with core checkout and funnel features, plus paid annual licenses (Pro tiers) that unlock upsells, automations, A/B testing, and advanced building. The pricing is generally a flat annual fee rather than usage-based, which is a major cost advantage over hosted funnel tools at scale — you're not paying per page or per visitor. You will, of course, need your own WordPress hosting, which is a separate cost to factor in.

Pros and cons

For WooCommerce stores, FunnelKit's strengths are hard to beat: the optimized checkout and upsell engine directly raise revenue, the automation suite covers the email work most stores need, and the flat licensing keeps costs predictable as you grow. The obvious limitation is the ecosystem — it only makes sense if you're on WordPress and WooCommerce; it's not an option for hosted store platforms or non-WP setups. There's also a real learning curve, and getting the most from it usually means juggling a few moving parts (your page builder, hosting, and the plugin's settings).

The verdict

FunnelKit is the standout funnel and automation solution for WooCommerce, and the high score reflects how well it does that job. If your store lives in WordPress, the revenue lift from optimized checkouts and upsells alone tends to justify it, and the flat pricing ages well as you scale. The only reason not to choose it is if you're not on WooCommerce — in which case it simply isn't for you. Within its world, it's excellent.